Blog

Digital transformation is the engine that drives our company, the point from which our mission originates. Allowing companies and individuals to seize all the opportunities and challenges that digital transformation has to offer is what drives our constant renewal. For that matter, Steve Jobs said that innovation is the ability to…

In the previous article, we saw that the first step in correctly designing a UX for business type applications lies in knowing your user, and that to do this you must put together the User Profile, User Stories, and Business Model documents. At this point…

In my previous article, “Designing UX for business software: the solution in two steps”, I tried to motivate people who have developed business software to review their applications in a User-Centric fashion, providing a simple two-step recipe for success.

Even though many might think that we are in the age of User Centered Design, for people who like me have had a chance to provide consulting for hundreds of software companies, it is easy to see that this is not at all obvious.